Femvejen 2 — DK-2920 Charlottenlund — Denmark (NEW ADDRESS !!)
Danish Film Institute identity
Visual identity and design programme for the DFI.
The Danish Film Institute was formed after a four way merger between older organisations.
The new House of Film in Copenhagen became the premises for the DFI. A home that would unite all the four older organisations with their respective histories and cultures under one roof.
A visual identity was designed that could always alter and yet remain recognisable. At the very core of the visual identity was an animation which showed the institute logo being fragmented and then reforming itself with the use of the visual interference phenomena seen on stagecoach wheels in western films. The phenomena causes the spokes of a turning wheel to seem as though they stand still or even turn backwards whilst in forward motion. This idea was to inspire the entire identity.
The project was done by e-types founding partner Rasmus Koch with the input of various colleagues. The client followed Rasmus Koch when the new studio was established.
— Received the Danish Design Award 2000 | Corporate Identity
Danish Film Institute logo variant
||Danish Film Institute identity
Danish Film Institute
The national organisation responsible for supporting, encouraging and conserving film and cinema culture. The institute is supported by the Danish Ministry of Culture. The institute houses Denmark's national filmography as well as an entertainment and edutainment facility, with its cinemas, videotheque, restaurant and café, bookshop and filmmaking studio FILM X. Initially the Danish Film Institute was born out of merger between four separate organisations.
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