Rasmus Koch Studio
Femvejen 2 — DK-2920 Charlottenlund — Denmark (NEW ADDRESS !!)
+45 3332 2633 — mail@rasmuskoch.com

Stuff – Ingenuity and Critique

craft; exhibition; signage; yellow;
Graphic design and concept for the Danish Crafts exhibition "Stuff".

Danish Crafts exhibited at the Harbourfront Centre, Toronto, Canada, as a part of the large Danish cultural festival “SUPER DANISH: Newfangled Danish Culture”. The exhibition presented 31 of Denmark's most innovative craft artists selected by curators Louise Campbell (DC) and Melanie Egan (HFC).

Rasmus Koch Studio was responsible for the overall visual concept for the Danish Crafts exhibition. Danish Crafts was responsible for the concept development, planning and execution. The overall visual identity for the festival was supervised by Bruce Mau.

In an exhibition focusing on cultural export, one of the smallest countries had invaded one of the largest. The Craft presented was furthermore only a small part of the overall Danish cultural presentation at SUPER DANISH. The Danish Crafts exhibition was also housed in one of the smallest available galleries.

In order to mimic the mis-proportioned scaling we created a super-enlarged publication. As well as giving a tactile understanding of craft the publication also poked a critical commentary at Bruce Mau's overall title: SUPER DANISH.

Format: 500 x 690 mm, saddle-stitched, soft cover, 16 pages, 32 b/w and 31 colour ill., offset.

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Exhibition view



Toronto, CA

Stuff – Ingenuity and Critique

Danish Crafts

An independent institution established by the Danish Ministry of Culture with the objective of supporting and branding Danish craft and design at an international level.


Rasmus Koch

Jeanne Betak
credit This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License, unless otherwise noted.