Femvejen 2 — DK-2920 Charlottenlund — Denmark (NEW ADDRESS !!)
Design of typography and signage for the painted wall text 'USA' by artist Jens Haaning – Chicago Art fair, USA.
In 2004 Jens Haaning wrote ‘Deutschland’ on the wall of a barn in the small town of Tewel-Moor in Germany. The country name was spelt in its native spelling. Although the strategy here is the same, the work triggers different reactions based on the respective countries’ relationship to its history. Germany’s name automatically conjures up the past. This work and the works that would follow it were only shown in their respective countries.
A typeface was designed for this purpose. The primary objective in the typeface design was to create anonymity – a typeface free from any cultural connections or connotations and so in that sense impressionable only by the observers perception.
Acclaimed Danish artist, who invokes social borders, emphasizing issues of co-existence and the exclusion of marginalized groups. Through open-ended representations of foreign cultures fused with symbols of the majority culture, Haaning makes the artwork’s effect on the viewer its primary focus.
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